Observations and Insights into branding, product, distribution and promotion issues related to Indian Markets. Friday, July 27, 2007. More on Brands which are Similar. In the same context because the brands seem comparable the consumer falls back on non-rational means of decision-making, like may be look into things like country-of-origin of the brands and other issues which he would not normally look into, if he the brands are clearly differentiated in his mind. Inturn also provide value to the customer.

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